Kellner Verlag

The research studies presented in this, the first, volume of the IBSA-Studies in Management and Innovation cover three aspects: Standards for implementing project management, identification of lead users for the development of new medical devices in a technology and knowledge driven environment, and the comparison of two low cost carrier business models in two different markets. With a strong focus on application the book is addressed to individuals and companies who are open to new ideas and strategies to achieve competitive advantage.